Before the first inquiry is sent or the first call is made, international eCommerce Buyers have already decided whether a Seller is untrustworthy by their online listings alone.
What lands most Sellers in the “untrustworthy” bucket: letting their marketer or sales manager slap vague platitudes on their listings.
A Buyer reads: “Experienced”, Have Quality Assurance”, “Value Our Customers”, and decides right then and there this seller is not worth risking their job – or their company – and they bounce immediately.
Top Sellers don’t tell their Buyers to trust them – they show their Buyers through clear, unmistakable signals they are worth the Buyer’s time and money.
If you’re a reliable Seller who produces quality products and has great relationships with your Buyers but struggles to attract new Buyers online – it’s not your company – it’s your marketing.
Below you can find Breakdowns of successful International eCommerce Listings which detail What signals these Top Sellers are sending and WHY these signals put their company on Top Buyers’ shortlists.
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Attract Top Buyers – Beyond SEO
This supplier is currently ranked #8 on Alibaba for Machining Services, with over $1 million dollars sold, a 4.8/5 star rating, with 803 store reviews. Here are 4 choices this company made to demonstrate they are a top Seller to ideal Buyers.
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Achieve and Maintain a High Platform Rating
This aluminum OEM supplier is currently ranked #8 on Alibaba for Machining Services, with over $1 million dollars sold, a 4.8/5 star rating, and 536 separate orders on the platform. Here are four factors this company used to acquire and maintain its high platform ranking.
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Signal Quality and Prevent Bouncing
This company has a 4.5 star rating on Alibaba with 167 reviews. Here are four ways this company prevents buyers bouncing and signals quality.
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Signal low-risk and Avoid Miscommunications
This company managed to get 223 reviews and a 4.5 star rating, while only being on Alibaba for 2 years. Here are four signs they use to signal they are low-risk suppliers and overcome the language barrier.
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Signal Experience and Resilience
This company has an annual export of $8.6 million, a 4.9-star rating, and 202 reviews (at the time of writing). Here are four signals their buyers perceive as indicators of experience and a high potential for a long-lasting partnership.